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Dragons’ Den 2024

Dragons’ Den is a national institution and an opportunity for any business starting or wishing to expand.

It was quite a surprise to be contacted by the production crew enquiring if we would like to be on a show to pitch for investment for our EziDrops Eye & Ear Drop Applicators.

What’s it like being on the show?

It’s a long day starting with a meeting with the production staff. The Dragons do a great job of displaying their authority on TV but they are not as scary as you may think! The show isn’t scripted and everything goes well if you do your preparation.

Here are some often asked questions from the Dragons (if you fancy going on the show):

Describe your key financial figures.

What is your projected cash flow?

What differentiates your product from others on the market?

What is the life-time value of a customer?

What do you want from an investment by a Dragon?

How did you come to the valuation you’ve put on your company?

EziDrops on Dragons’ Den

Series 21 Episode 11

March 14th 2024

We were on the above episode along with a thermostat for rental properties, snackable granola, and a natural range of play make-up. Quite a mix. How did we do? Well, you can see some of what happened on the BBC website: https://www.bbc.co.uk/programmes/b006vq92 or search for the episode on BBC iPlayer.